Well-Known Trademark
Well-Known Trademark and Protection Requirement
Trademarks are special and distinctive signs used by businesses to differentiate the goods they produce or release into the market from those of competitors, to attract new customers, and to retain the existing customer base.
As the value of a trademark increases, its recognition extends beyond national borders, becoming an economic power on a global scale.
The legal protection of trademarks that gain economic value is of utmost importance.
What is a Well-Known Trademark?
✅ A brand that reaches a wide audience with strong advertising strategies,
✅ Offers a quality guarantee and is closely tied to a particular enterprise,
✅ Has an extensive distribution network.
These types of brands are more exposed to unfair competition and counterfeiting risks. Therefore, legal protection is mandatory.
The Legal Protection Necessity of Well-Known Trademarks
- Preventing unfair competition: By using the name and reputation of well-known brands, individuals or businesses attempting to gain unfair profits in the market can be stopped.
- Ensuring consumer safety: Due to the trust in the brand, consumers can be victims of counterfeit products by malicious third parties. This situation harms both the consumer and the brand.
- Protecting the national economy: The widespread counterfeiting of well-known brands and their use in other product categories creates market uncertainty and disrupts economic balances.
- Protecting brand value: Associating a well-known brand with inferior or low-quality products harms the brand's image and leads to commercial losses in the long term.
For these reasons, the protection of well-known trademarks is mandatory!
Who Gets Harmed in Case of Trademark Infringement?
- Trademark Owner: The brand’s reputation is damaged, and customer trust decreases.
- Consumer: Consumers face quality issues due to misleading products.
- National Economy: The proliferation of counterfeit and fake products disturbs economic balances.
To avoid such negative consequences, register your trademark and ensure it is legally protected!
Secure Your Trademark with Başalan Patent!
With 30 years of experience and ISO 9001:2008 Quality Certification, Başalan Patent provides expert support in trademark registration, well-known trademark protection, and intellectual property law processes.